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Master Score Change
The “Master Score Change” from the prior year can be used to identify possible early stage emerging or falling markets.
Unlike the other columns to the right which convert raw scores into “percentile rankings” this column uses the ‘raw score’ which makes it easier to gauge the magnitude of the change from the prior year.
To help identify the biggest movers we’ve highlighted in green those markets whose raw score increased more than 20 points or in red if it declined more than 15 points in the most recent year.
